We specialize in helping businesses communicate with existing clients and prospects. It's more than just marketing, it's how you communicate and educate!
Many companies think they need to add a marketing mix to their budget. Frequently, we find that if sales staff are properly trained and given some advice on how to use tools already at their disposal, sales magically increase!! It's a beautiful thing!
We have found in a large number of businesses we serve that improving communication with different departments, educating existing customers is the place to start. If a customer buys a widget from you, he'd probably also buy the gadget you sell, if he only knew you sold it!!! How many times have you lost out on a sale because your customer didn't know everything you offered. It's probably happened more than you know! Current clients are the best place to start when trying to grow your business. Whether you're educating them, or putting a referral program in place, it's the cheapest and most effective venue. Marketing 101: if you already have a client, it's easier to keep them and sell to them than it is to get a new one. You definitely want new clients, but are you maximizing sales with current ones?
We have consulted with companies large and small to address this very issue. Let us come spend an hour with you, no charge and we can tell you what we think about your communication process!
Grassroots
We believe that communication has the power to create change and that real change only occurs with effective, powerful communication. Grassroots marketing is defined as the delivery of key organizational messages to audiences where they work, live, and play. It cultivates the all important "word of mouth" effect and results in a totally organic reaction: your product becomes a part of regular conversation.
Grassroots includes guerilla marketing, social marketing and other face to face opportunities. We've put together plans that included manning booths at large health fairs for Nexium to attending Pampered Chef parties for Del Monte! You just have to think outside of the box. There's a million ways to implement a grassroots effort.
We've worked with large corporations on grassroots efforts in the region. Nexium, Proctor and Gamble, Hallmark and Del Monte to name just a few! Can grassroots marketing bring you more business? Let's talk!
Marketing Consulting
One of our passions! We truly enjoy coming in and learning about your company. We can offer advice, not only on marketing, but internal and external communication and how this alone can increase your business. What if you could increase income without spending any additional revenue on marketing? It's possible!!
At the risk of repeating ourselves:We have found in a large number of businesses we serve that improving communication with different departments, educating existing customers is the place to start. If a customer buys a widget from you, he'd probably also buy the gadget you sell, if he only knew you sold it!!! How many times have you lost out on a sale because your customer didn't know everything you offered. It's probably happened more than you know! Current clients are the best place to start when trying to grow your business. Whether you're educating them, or putting a referral program in place, it's the cheapest and most effective venue. Marketing 101: if you already have a client, it's easier to keep them and sell to them than it is to get a new one. You definitely want new clients, but are you maximizing sales with current ones?
We have consulted with companies large and small to address this very issue. Let us come spend an hour with you, no charge and we can tell you what we think about your communication process!
If you decide you'd like our help, you can create a budget, and we'll work around that to help you plan and execute the plans we develop together. Think of us as an extension of your staff. We're here to help!
Print Ads
Knowing where, and whether or not, to place your ads, and when is crucial. Let us help you formulate a campaign that will bring you a return on your investment!
There’s still a lot of people who use the yellow pages. However, pair this ad up with an internet listing so you don't lose any potential customers!
Newspaper advertising still has a place, but you have to be creative in your placement and ad to be noticed!
Direct mail can be very effective if done right. Be creative, sending a plain postcard just doesn't get noticed!
Magazine advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting.
Every time you hand a business card out to a prospective client or customer, you’re advertising your business.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.
Sending promos with invoices. Sell to current customers easily!
Let's talk about what's right for your company. So many options, but truthfully, there's a good fit that can work for you!
Trade Shows
Did you know there is a science to putting together a successful trade show booth. We have the experience and education needed to help you create a booth that will entice visitors to interact!
Trade shows can be a very effective promotion and sales tool for any business. However, they can also be a complete waste of time and money. Whether trade shows are a complete success or a drain on your marketing budget with no return, depends a great deal on your advance preparation.
What are your specific goals for this show?
Who is your target audience?
How will you entice them to enter your booth and interact with you?
What will the lighting be like?
Will your booth posititon be a low or high traffic area?
Who will be around you?
Are you prepared to advertise in advance so your prospects will know to look for you?
Have you thought about setting up an interactive offer that brings prospects to you that you can track?
Let us help you create a successful trade show booth and plan that will bring customers to you! Click here to download free tips on how to create trade show displays that will engage potential customers.
Tracking Leads
There are many tools out there to help you track where a lead came from, but we like to be proactive in creating lead generation with in the sites we develop. Let us find a way for your website to create leads, not just track them!
When tracking, you need to be mindful of where the lead was generated, how many pages were visted, and what is your conversion rate?
If people visit, but don't interact, change is necessary. Constant tracking and tweaking, leads to positive changes in sales and lead generation!
Viral Marketing
When a marketing message is viral, it has become a phenomenon that facilitates and encourages people to pass it along.
Referrals are the most powerful form of marketing that you can use and it's also the least expensive. Are you rewarding your customers for referring business to you? If not, perhaps it's time to develop an incentive plan and reward your customers.
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. We can help you find ways to create a buzz that will catch on!
Banner Ads
Banner ads are the most common form of advertising on the Web, and doing it well is critical to getting the click throughs.
Reach new audiences, engage with current customers, and build loyalty. Connemara uses interactive tools such as banner ads, games and contests as well as widgets and other viral components because interactive & viral marketing campaigns offer these strategic advantages:
Share Your Message
Build Brand Awareness
Promote Loyalty and Trust
Improve Visibility
Reach New Audiences
We can help create eye catching art and if necessary, an ad with motion to effectively attract attention. We can also help you find out the best places to put your ad to maximize your ROI!
Social Media
Putting it all together!
When you think of social media, think of it in terms of a two-way street that allows you to receive information you're interested in and allows you to communicate your thoughts and feelings as well. As opposed to print or television, a one-way street where you can only read or listen to information, but have limited ability to share your thoughts.
With the internet, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of determining how to link their various initiatives into cohesive strategies that deliver the strongest rates of return for their businesses.
